DIGITAL GRANT

This grant focused on community outreach that specifically educated Long Beach Residents and Business Owners about various digital inclusion resources and services (such as the Digital Inclusion Resources Hotline, low-cost Internet services, computers and digital literacy training). Through city resources, Ronnies House was able to distribute 111 tablets and 50 hotspots to bridge the digital gap in the city. Ronnie’s House strictly targeted  and outreach to vulnerable communities like Senior Citizen Groups, Low Income Mobile Home Parks, and Barbershops/Beauty Salons in Long Beach that had been greatly impacted by the digital divide as a result of the pandemic. The total of marketing materials that were distributed were a total of 10,000. The breakdown of our efforts are presented in graphs and tables. 

BUSINESS - ETHNICITY

Breakdown Distribution of - Resources Given Out

Residents Businesses Non Profits Total
Tablets
72
30
9
111
Hotspots
50
0
0
50

Grey Panthers Seniors

 Barbershops
Laundromats Party Supply Stores
Villa Home Mobile Park Non Profits
Libre Non Profit Restaurants

 

Royal Gourmet Cookies

 Ramons Barbershop
Capital Post Office Precise Barbershop
In-Demand Products LA Catrina Michoacan Paleteria
Spot on Clean Bloom Hair & Beauty
Slice of Jamaica Yaris Party
Shades of Afrika Dreams Beauty Salon
Makkan Pepper Sauce Diana’s Family Photography
Elation Hair Salon The Daily Bread Bakery
Manny the Barber/Barbershop Catz Barbershop
Delfy’s Beauty Salon Fantastic Beauty
Genesis Beauty Salon The Kripp Den
Glorias Party Services Long Beach Local News
Mary’s Beauty Barbershop Moonco Improvements
Lucia’s Beauty Salon Swazi Shop
Dboys Barbershop  

Class of Elegance

 Earthlodge Center for Transformation
Atlantic Meditation New Hope Grief Center
LBBar Foundation California Families in Focus
Speak Up Empowerment Foundation, Inc. Ocean LB
Elite Skills Development Love Beyond Limits

Digital Inclusion Outreach Methods

Method Reach Location Groups Targeted Language
Door to Door Flyer Outreach
1000 homes
Mobile Home Parks, Senior Homes, Motels
Families, Seniors, Displaced Individuals
English and Spanish
Social Media (Creation of Educational Videos, Flyers, and Commercials)
Various Pages Platforms
16000 views
All Residents
English and Spanish
Email Business Newsletters
500 businesses
na
Barbershops/Beauty Salons
English
Email Education Outreach
14
Throughout City
Non profits
English

LB UNITED

LBunited.org was originally launched by Ronnie’s House in April of 2020 to support Long Beach residents through Covid-19. The website brings together resources from non profits, businesses, local, state and federal government to connect residents to what they need to navigate Covid-19 and the recovery process. The site did not originally have any funding, and was built by 729 Agency LLC, a social enterprise that creates technology for Good to advance equity. 
 
The CARES Grant Funding enabled Ronnie’s House to redesign the website, add more resources, and create a marketing and outreach campaign to deliver resources through social media and in print. The website is not a resource the community continues to use and we continue to evolve.    

photos

Outreach tools

Direct Digital Inclusion Outreach

Social Media Digital Inclusion Outreach

Social Media Flyers

Small Business Workshops

2 Workshops addressing digital Inclusion and supporting small businesses in access tech grant. Hosted over 30 small businesses during the workshop.

Social Media Campaign

  • SENIORS CONNECTED
  • KIDS CONNECTED
  • CONNECTED WOMEN
    OWNED BUSINESSES
  • BARBERSHOPS/BEAUTY
    SALONS CONNECTED
  • SMALL BUSINESSES
  • BLACK OWNED BUSINESSES

Through a collaboration with Grey Panthers, 30 Seniors Received Computers and hotspots.

The computers and internet will be used for computer literacy training with lbcc,  staying  connected with family and friends and utilize telehealth.

500 Flyers were also distributed to seniors through the partnership promoting digital inclusion resources.

KIDS CONNECTED

 

Every family with children stated that school was the one priority for the net and tablet. Families were struggling with WIFI not have sufficient Wi-Fi because of the number of kids that needed to use it for school.

CONNECTED WOMEN OWNED BUSINESSES

Women owned businesses distributed about 500 brochures through their business

BARBERSHOPS/BEAUTY SALONS CONNECTED

5 Barbershops received Computers to support them in their payment gateway and managing their online shops.

Received 50 Brochures each about the Digital Inclusion Resources to distribute to clients. 

Distributing 250 Brochures to their customers.

10 Black Owned Businesses Received Tablets and Distributed 30 Digital Inclusion 

Brochure totaling 300 . Business said online stores, taking their business on the go to stay connected and accounting

Animated Video Campaign

Digital Inclusion Banners were placed on 3 websites totaling 1000’s in monthly views during December 2020 and January 2021. The banners were linked to the websites with net resources.   The websites that had  banners were  www.blackownedlongbeach. www.lbunited.org and www.accelerateuptown.com

10 Non-Profit Organizations received Tablets and brochures to distribute to their clients .